The NFL players have no chance of winning the public relations’ battle during the NFL lockout, most of the news people, who are covering the work stoppage, are employed by companies which are partners with the NFL owners. ESPN, CBS Sports, NBC Sports and Fox Sports are all partners of the NFL owners, so you know they’re not going to hurt their partners.
That’s probably why nobody has heard about or made a big deal about the fact that the lawyers for the players tried to set up a meeting with the lawyers for the owners but were turned down.
John Clayton of ESPN made the mistake of mentioning the owners have turned down a meeting with the players.
“Lawyers for the owners refuse to meet with the settlement attorneys for the players unless the trade association identifies itself as a union, which the players won’t do at this time. The players, according to multiple sources, planned to meet with the owners March 28 and spend the week settling this mess. All that had to be done was have a short document go to federal judge Susan Nelson’s court saying that the NFLPA’s executive board would serve as advisers. The NFL’s answer was no. This will be the only way a deal can be reached. Like you, we all wish both sides would go to the bargaining table instead of the courts.”
I don’t know when this lockout is going to end, but I do know that it’s not going to be settled without both sides sitting down at the negotiating table.